Thursday, March 17, 2011

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How Many Times?

 1.    The first time a man looks at an advertisement, he does not see it.

2.    The second time, he does not notice it.

3.    The third time, he is conscious of its existence.

4.    The fourth time, he faintly remembers having seen it before.

5.    The fifth time, he reads it.

6.    The sixth time, he turns up his nose at it.

7.    The seventh time, he reads it through and says, “Oh brother!”

8.    The eighth time, he says, “Here’s that confounded thing again!”

9.    The ninth time, he wonders if it amounts to anything.

10.  The tenth time, he asks his neighbor if he has tried it.

11.  The eleventh time, he wonders how the advertiser makes it pay.

12.  The twelfth time, he thinks it must be a good thing.

13.  The thirteenth time, he thinks perhaps it might be worth something.

14.  The fourteenth time, he remembers wanting such a thing a long time.

15.  The fifteenth time, he is tantalized because he cannot afford to buy it.

16.  The sixteenth time, he thinks he will buy it someday.

17.  The seventeenth time, he makes a memorandum to buy it.

18.  The eighteenth time, he swears at his poverty.

19.  The nineteenth time, he counts his money carefully.

20.  The twentieth time he sees the ad, he buys what it is offering.

                              ~Hints to Intending Advertisers”  Thomas Smith, London 1885

Chiropractic and Dental Marketing will be nothing but an expense if it is not done with multiple points of contact (such as New Patient Postcards, Referral Booster, Social Media and Search Engine Optimization)  executed consistently month after month.  The biggest mistake practices make waiting to market when business is slow, by the time the marketing starts working valuble billable hours have also passed.  Business owners should understand marketing is and should only be considered an investment.  Consistency is key to the success of any marketing plan.