How to Boost Your Referrals The fastest and most affordable way to grow your practice is through referrals. Unfortunately, most practices never reach their full referral potential. Each new patient referred by an existing patient is a better quality patient that costs less to attain than with external marketing. Referred patients have a higher rate of accepting treatment plans, are a loyal long lasting patient, and have a lower rate of no shows and cancellations. Marketing to your existing patients is the most effective and affordable way to grow your practice with quality patients. Read the tips below to learn how you can increase your referrals How to Boost Your Practice with Constant Referrals 1. MOST IMPORTANT: Have a structured referral program that changes quarterly. 2. Have a large enter to win incentive. (NOTE: This goes far beyond a simple credit on a patients account.) Every time someone refers they should be entered to win a large item. If possible, also provide a lesser priced item given every time a patient refers. 3. Construct in office posters that highlight referral incentive(s) to existing patients, specific ailments, call to action, and suggestions of whom to refer. 4. Provide every patient a referral card and coach them how to refer friends and family. 5. Create an incentive or bonus for your office staff to reach a specific referral goal. 6. Be sure to have a compelling new patient offer and deadline on all referral cards. This will remove any objections from new patients and create a sense of urgency. 7. Promote your referral program every way possible: Posters in your office, your newsletter, your website, referral cards, Facebook, Blog, social media, chamber, tell local business and more. 8. Make a big deal out of referrals! Thank patients who refer every way possible. For additional FREE tips or help implementing a successful referral program contact JustUs Chiropractic Marketing at 360-326-8896 or visit www.ReferralBooster.net
Tuesday, August 23, 2011
Boost your Referrals Today!
Wednesday, August 17, 2011
Who We Are!
JustUs Advertising is a full service firm dedicated to delivering measurable results for small to medium sized businesses utilizing creative marketing and advertising solutions. We are experts in Dental Marketing and Chiropractic Marketing in particular. Realizing that every company is unique we offer customized campaigns designed to fit your individual business and budget.For proven to work marketing solutions that generate an immediate boost in business AND long term growth; we offer custom internal and external marketing campaigns employing reactivation campaigns, referral programs, new patient producers, direct mail, web design, email, search engine optimization, social media marketing, video internet marketing, blogging, and even radio, print, TV, and outdoor.
JustUs Advertising is located in beautiful Vancouver, Washington. We have extended expertise in Dental and Chiropractic marketing. See JustUs Dental Marketing and JustUs Chiropractic Marketing. We do work with and help other non dental and chiropractic business.
We believe if we can’t guarantee it we shouldn't offer it so we guarantee results on EVERYTHING!
chiropractic marketing, chiropractic postcards, referral booster, new patients, reactivation postcards, reactivation campaign
Thursday, March 17, 2011
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How Many Times?
1. The first time a man looks at an advertisement, he does not see it.
2. The second time, he does not notice it.
3. The third time, he is conscious of its existence.
4. The fourth time, he faintly remembers having seen it before.
5. The fifth time, he reads it.
6. The sixth time, he turns up his nose at it.
7. The seventh time, he reads it through and says, “Oh brother!”
8. The eighth time, he says, “Here’s that confounded thing again!”
9. The ninth time, he wonders if it amounts to anything.
10. The tenth time, he asks his neighbor if he has tried it.
11. The eleventh time, he wonders how the advertiser makes it pay.
12. The twelfth time, he thinks it must be a good thing.
13. The thirteenth time, he thinks perhaps it might be worth something.
14. The fourteenth time, he remembers wanting such a thing a long time.
15. The fifteenth time, he is tantalized because he cannot afford to buy it.
16. The sixteenth time, he thinks he will buy it someday.
17. The seventeenth time, he makes a memorandum to buy it.
18. The eighteenth time, he swears at his poverty.
19. The nineteenth time, he counts his money carefully.
20. The twentieth time he sees the ad, he buys what it is offering.
~Hints to Intending Advertisers” Thomas Smith, London 1885
Chiropractic and Dental Marketing will be nothing but an expense if it is not done with multiple points of contact (such as New Patient Postcards, Referral Booster, Social Media and Search Engine Optimization) executed consistently month after month. The biggest mistake practices make waiting to market when business is slow, by the time the marketing starts working valuble billable hours have also passed. Business owners should understand marketing is and should only be considered an investment. Consistency is key to the success of any marketing plan.
Friday, January 28, 2011
Boost your Referrals Today!
How to Boost Your Referrals
The fastest and most affordable way to grow your practice is through referrals. Unfortunately, most practices never reach their full referral potential.
Each new patient referred by an existing patient is a better quality patient that costs less to attain than with external marketing. Referred patients have a higher rate of accepting treatment plans, are a loyal long lasting patient, and have a lower rate of no shows and cancellations. Marketing to your existing patients is the most effective and affordable way to grow your practice with quality patients.
Read the tips below to learn how you can increase your referrals
How to Boost Your Practice with Constant Referrals
1. MOST IMPORTANT: Have a structured referral program that changes quarterly.
2. Have a large enter to win incentive. (NOTE: This goes far beyond a simple credit on a patients account.) Every time someone refers they should be entered to win a large item. If possible, also provide a lesser priced item given every time a patient refers.
3. Construct in office posters that highlight referral incentive(s) to existing patients, specific ailments, call to action, and suggestions of whom to refer.
4. Provide every patient a referral card and coach them how to refer friends and family.
5. Create an incentive or bonus for your office staff to reach a specific referral goal.
6. Be sure to have a compelling new patient offer and deadline on all referral cards. This will remove any objections from new patients and create a sense of urgency.
7. Promote your referral program every way possible: Posters in your office, your newsletter, your website, referral cards, Facebook, Blog, social media, chamber, tell local business and more.
8. Make a big deal out of referrals! Thank patients who refer every way possible.
For additional FREE tips or help implementing a successful referral program contact JustUs Chiropractic Marketing at 360-326-8896 or visit www.ReferralBooster.net
Friday, January 21, 2011
Free Chiropractic Marketing Tips for 2011
Many of the items I mentioned can seem overwhelming, time consuming and expensive but guess what, Chiropractic marketing doesn't have to be.